Overview
What's Really In The Scoop?
Protein powders, vitamins and botanical blends make bold promises in small print. Our verification program independently tests potency, purity and contaminants — heavy metals, micro and undeclared actives — across the category's biggest sellers and smallest startups alike.
Brands that pass every batch earn the right to show it. Consumers get a shortlist they can trust; honest manufacturers get the differentiation they've earned.
Study at a glance
- Scope: 120 products, re-tested quarterly
- Method: HPLC potency + ICP-MS metals + micro
- Bar: 95–105% of label claim, batch after batch
- Partners: 19 verified brands and counting
- Output: public verified list, updated quarterly
How verification works
Three Gates, No Shortcuts
1
Potency
Does each serving contain what the label claims, within a tight 95–105% band?
2
Purity
Heavy metals, pesticides and solvents screened to strict in-house limits.
3
Consistency
Re-tested every quarter — one good batch is not enough to stay listed.
