Member profile 
Taste, Measured Properly
David bridges the lab and the palate. A food scientist specialising in sensory methodology, he designs the trained panels that decide whether a reformulation is ready — and the shelf-life tasting programs that track how products age in the real world, not just on the chromatograph.
What David leads
- — Trained sensory panels for formulation trials
- — Texture and flavour profiling against benchmarks
- — Consumer-test design for launch decisions
- — Shelf-life sensory tracking alongside micro data
Credentials
PhD in Food Science with a sensory specialism, formerly with a flavour house, and keeper of Culinova's much-feared triangle tests. His panels have saved three launches from recipes that tested well but tasted wrong.
Work with David
Reformulating, launching or just unsure what customers taste — put it in front of a panel.